Thinking about building a website and stuck choosing between Wix and WordPress? You’re not alone.
It’s a common question—and an important one. Whether you’re starting a personal blog, launching an online store, or building a website for your business, picking the right platform is key. Each one has its perks, but the best choice really depends on what you’re looking for.
Let’s break it down in plain English and help you figure out which one suits you best.
🧰 Ease of Use: Drag-and-Drop or Do-It-Yourself?
If you’re just starting out, this is probably the first thing you’re wondering: How easy is it to use?
Wix: No Tech Skills? No Problem
Wix is known for its beginner-friendly drag-and-drop builder. You don’t need to know how to code, design, or even have much tech knowledge. It’s like using building blocks—just pick what you want, drag it into place, and boom, your site starts taking shape.
It’s perfect for small business owners, bloggers, or anyone who wants to get online fast without a headache.
WordPress: More Power, More Learning
On the flip side, WordPress.org gives you much more control—but there’s a learning curve. You’ll need to understand things like hosting, themes, and plugins. Not a tech wizard? That’s okay—but be prepared to spend a little time learning the ropes.
However, once you get the hang of it, WordPress can build anything—from a basic blog to a full-blown e-commerce empire.
💸 Cost: What’s It Going to Cost You?
Budget matters, especially when you’re just starting out.
Wix: Fixed Monthly Plans
Wix offers a free plan, but it comes with ads and a Wix-branded domain. To remove those and unlock more features, you’ll need a premium plan. Prices range from around $4.50 to $35 per month depending on your needs. The good news? Hosting, security, and updates are all included.
It’s a simple, all-in-one pricing model.
WordPress: Pay-As-You-Go
WordPress itself is free, but that’s just the software. You’ll still need to pay for:
- Web hosting (usually $3 to $30/month)
- A domain name ($10–$20/year)
- Premium themes or plugins (optional, but can add up)
It’s flexible and can be more cost-effective long term, but you’ll need to manage those pieces yourself.
🎨 Design and Customization: How Creative Can You Get?
Everyone wants a beautiful website, right?
Wix: Stunning Templates, Limited Flexibility
Wix has over 800 stylish templates designed for different industries. You can customize the colors, fonts, and layout with ease. It’s perfect if you want to get a great-looking site online quickly.
But here’s the catch: once you pick a template, you can’t switch to another without starting over.
WordPress: Endless Possibilities
With WordPress, you can choose from thousands of themes and switch them any time. Want more control? Use a page builder like Elementor or even dive into the code. WordPress is perfect for anyone who wants to customize every little detail.
🧩 Features and Plugins: Expanding Your Site
Think of your website like a toolbox. The more tools you have, the more you can build.
Wix: Easy-to-Use App Market
Wix offers a built-in app market with over 300 apps—from contact forms to appointment schedulers and online store tools. They’re simple to install and work seamlessly.
WordPress: Plugin Powerhouse
WordPress has over 58,000 plugins. Yes, you read that right.
Want to add SEO tools, social sharing buttons, photo galleries, or even a booking system? There’s a plugin for that. It’s a bit like going from a Swiss army knife to a full-on tool shed.
📈 SEO: Will People Find Your Site on Google?
You can build the most amazing site in the world, but if nobody finds it, what’s the point?
Wix: Good for Beginners
Wix has made big strides in SEO. It offers built-in tools like customizable URLs, mobile optimization, and alt tags. It’s great for beginners who want to improve search engine visibility without diving too deep.
WordPress: Advanced SEO Tools
WordPress takes the lead when it comes to advanced SEO. With plugins like Yoast SEO or Rank Math, you can fine-tune every part of your content—from meta titles to sitemaps. If SEO is a big priority for you, WordPress gives you more control.
🛍️ E-commerce: Selling Products Online
Ready to start selling?
Wix: Built-In Online Store
Wix’s business plans include e-commerce features out of the box. Set up product pages, accept payments, and manage orders without installing anything extra. It’s easy and streamlined.
WordPress: WooCommerce Power
Want more customization for your store? WordPress paired with the WooCommerce plugin gives you unmatched flexibility. Sell physical or digital products, set up subscriptions, and even customize your checkout experience. Just keep in mind, it may require a bit more setup.
🔒 Security and Support: Peace of Mind Matters
Wix: Hands-Off and Secure
Wix takes care of everything for you—SSL, backups, and regular updates. Plus, they have 24/7 customer support if you get stuck.
WordPress: Do-It-Yourself (Mostly)
With WordPress, you’re in charge. That means keeping plugins updated, managing backups, and securing your site. You can get help through community forums or hire a developer—but you’re responsible for maintenance unless you choose a managed hosting provider.
🧠 Final Thoughts: Wix vs WordPress—Which One Should You Choose?
Still not sure? Here’s a quick way to decide:
- Go with Wix if:
- You want an easy-to-use builder
- You don’t want to worry about hosting or security
- You’re building a small site or portfolio
- You value simplicity over flexibility
- Choose WordPress if:
- You want full control and scalability
- You’re okay with learning (or hiring help)
- You plan to grow a content-heavy or complex site
- SEO and customization are a top priority
In the end, there’s no one-size-fits-all answer. It all comes down to what works best for you.
Think about your goals, your budget, and how hands-on you want to be. Then pick the platform that feels like the right fit—and start building!